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Videos

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
November 27, 2017
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Citation

Wood, Hunt and Ewing (2017a, November 27). Moving power, not stopping power. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191


Videos

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big
Authors: Orlando Wood, Koen De Vos
June 15, 2013
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Citation

Wood and De Vos (2013a, June 15). Feel nothing, do nothing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/feel-nothing-do-nothing